Layout & Typography | Macayla Kat Creates

Promotional Product Design

As the graphic designer for a printing company,

I had the opportunity to design and layout different promotional products for our clients. These included common products that we regularly produced while

also creating new die lines and templates for completely custom orders. Creating these powerful marketing tools for our clients meant giving them an innovative and personal way to connect with their consumers and to boost the visibility of their brand. Once the layout was approved by the client,

I would use SmartStream Designer to send the item into print production to the HP and Ryobi presses.

As the graphic designer for a printing company,

I had the opportunity to design and layout different promotional products for our clients. These included common products that we regularly produced while

I would use SmartStream Designer to send the item into print production to the HP and Ryobi presses.

macayla kat creates

Layout &
Typography

Being well-versed in typography means that

I am constantly working to integrate text

with images. This process includes working

with printed pages and screen designs.

Visual communication is used to convey the message and tone of the project. I have worked as both an in-house and freelance graphic designer. The key role in both

positions is to understand the client

and to create a profitable design. These should compliment the tone of the company while successfully conveying a message.